Content Marketing Manager
New York Metropolitan Area
Mayralee Martinez
Strategic Content Manager
New York Metropolitan Area
Phone:
516-448-9031
Email:
Languages:
English- Fluent
Spanish- Fluent
A Bit About Me
With a robust background in digital marketing fueled by a passion for social media, I thrive in environments that prioritize innovation, experimentation, and a proactive approach to digital trends. My experience spans across various facets of media management, where I’ve effectively utilized social media platforms to transform and elevate business identities and personal brands alike.
My approach is rooted in a deep understanding of community relationships and the nuances of effective communication, which are crucial for crafting impactful messages and driving engagement. I excel in high-energy, positive teamwork settings that foster collaboration and creativity. My diverse experiences have honed my skills in organization, motivation, and interpersonal relations, making me a strong ally in navigating the complexities of today’s media landscape.
Let’s collaborate to take your media presence to the next level, creating memorable campaigns that resonate deeply with your target audience.
Recent Work Experience
September 2022 - February 2025
July 2022 - Present
Finotta (Overland Park, KS, Remote)
Strategic Content Manager - Brand & Growth
January 2025- February 2025
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Increased engagement rate by over 12%, maintaining a steady average of over 8.5% despite fluctuating market trends
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Led social media initiatives that resulted in an 845.8% surge in total engagements, reinforcing brand authority in the fintech space
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Executed data-driven content strategies that led to a 742% surge in impressions and a 404.1% increase in the follower base, strengthening brand visibility and engagement
Content Marketing Manager
July 2023 to December 2024
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Analyzed campaign performance using metrics such as engagement rates, leading to data-driven adjustments that improved content effectiveness
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Collaborated with external partners to expand content reach and impact, increasing audience size
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Designed compelling website and social media graphics, improving user interface and experience, and contributing to an increase in web traffic.
Digital Marketing Coordinator/Intern
September 2022 to July 2023
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Led the production of diverse content formats, including blogs, videos, and social media posts, enhancing brand visibility and engagement across multiple platforms.
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Developed and executed comprehensive content marketing strategies aligned with company goals
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Stayed abreast of industry trends and advancements, integrating innovative content delivery techniques that enhanced user experience.
Hoff Studios (Freeport, NY, Hybrid)
Assistant Creative Director & Social Media Manager
July 2022 to Present (Per Diem)
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Conducted extensive weekly research on Instagram and TikTok media strategies, applying insights to elevate brand presence and audience engagement.
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Devised and executed innovative media strategies, significantly enhancing audience interaction and participation through targeted campaigns.
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Led collaboration efforts, working alongside partnered brands during photoshoots and throughout projects
Let's Get
Social
